Middle East and North Africa: Market Entry


A leading global technology, healthcare and outsourcing player was looking to launch a new business line tailored for global markets. To do that, they would need support on a whole range of international expansion and market entry issues. The client enlisted AAG to develop a framework for international expansion, provide a business development strategy, risk management and hands on market entry support.


The project began by mapping out¬†the client’s international market expansion strategy and¬†recommending countries to consider for market expansion. From this, we determined our client‚Äôs market¬†position and assessed its growth trajectory in each market.

Once the client decided on the market, AAG¬†immediately began laying the foundations for¬†the client’s¬†market expansion into¬†the Middle East and¬†North Africa¬†with a major capital investment and the establishment of a new office abroad. Working with senior management team, AAG facilitated and developed a bold strategic plan to aggressively grow¬†the new business‚Äč line by entering the MENA market and establishing a permanent presence in the region.

The plan included a review of the Canadian, American, and worldwide potential for growth, country by country growth forecasts and detailed financial models that identified the capital requirements, project profitability and balance sheet impacts. One market was selected based on AAG’s eight-point international market expansion assessment, which factored potential and related risks applied to each location identified by the client and AAG.

Factors considered included insights into country risks, barriers to entry, competition, sustainability of labor availability; FDI incentives, legal entity type, investment capital structure, compliance requirements, talent and human capital, tax, legal and labor regulations, risk management, assessment of internet connectivity, physical security and a host of other considerations.

The quality and credibility of the global expansion business plan was demonstrated by the ability to advance client’s business development targets which lead to the establishment of offices overseas pending the approval of a multi-year, multi-million dollar project valued at over a quarter of a billion dollars which AAG had a hand in structuring, pitching, and negotiating with the prominent foreign client.

  • Technology
  • Human Resources
  • Healthcare
  • Global Strategy
  • Market Entry Support