International Market Expansion Strategy & Implementation

PROJECT BRIEF

A leading global provider of mobile banking and mobile trading applications and solutions for financial services institutions across the globe sought to enter the Canadian market. The client was aggressively adding new products and services through acquisition and internal growth.

The client engaged AAG to assist with international market entry/expansion plans and with the development and roll out of a targeted business development, marketing, branding and PR campaign for the launch of its mobile products for the banking and financial services industry across Canada. On a global scale, our client wanted to increase brand awareness among major financial institutions and brokerage houses in the mobile commerce (mCommerce) space.

PROJECT SOLUTION

In an integrated effort with the client’s business development and marketing teams, AAG developed a market expansion strategy that included identification of target customers, definition of the initial offering roadmap, and development of human capital and skill requirement roadmaps. This included doing a review of their operations in the United States. AAG served as in-market representatives providing executive concierge services (business development, marketing, PR/ media relations strategy) for the Canadian market and the US (coverage San Francisco and New York) until the client was able to successfully takeover implementation.

PROJECT SPECIFICS
  • Banking & Financial Services
  • Global Market Expansion Strategy
  • Market Entry & Business Development Support
  • Government Relations
  • Foreign Direct Investment
  • Global Marketing and PR

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